Good day! My name is Tatiana, and in the past I worked on the copywriting exchanges. Do you want to know what awaits you, if you do not get out of it in time?
It sounds like the beginning of the confession of a former alcoholic, is not it? If you are sure that you can and can sell with the help of texts and are now looking for a more or less stable source of income, you must have thought to dive into the stock exchanges. They have been predicting extinction for several years, but the Terminator will envy their vitality. I propose to look at the specifics of the exchanges from the inside.
Live Copywriting Exchanges
Perhaps the most controversial site in Runet. "Yes, so that you all my life on ETXT wrote 5 rubles each!" - The most terrible curse for a copywriter. The exchange really stands out to indecency at low rates - from 5 rubles per kilogram (standard unit of measure for text, 1000 printable characters).
Five rubles, Karl, five! Who are these masochists working on such a price list? It's simple: such orders are carried out to raise the rating, with which they are worn on the ETHT, as with a written bag. Since they are taken by absolutely green newbies who are just entering the profession, it becomes clear where all the slag content comes from. I very much doubt that an experienced copywriter will go there to work even if he loses all customers.
However, if there were nothing at ETX except for ridiculous prices, the site would not be so popular. Apply for more expensive orders by pumping up the rating for a penny. I sincerely envy the zeal of the guys who succeeded. I didn’t have enough patience even for one order.
One of the oldest exchanges this year will celebrate the 10th anniversary (for such sites this is a solid time!). Now "Advego" is similar to the tender ghetto, and was once a Klondike for novice authors. Most orders with a more or less decent price tag go through tenders. For each project with a cost of 40 rubles. Dozens of applications are pouring in for the score mark.
In general, you can get hold of only orders of 20-30 rubles. Too short timeframes are allowed for the execution of works - 6-12 hours. Theoretically, this time with the head is enough to write an article of 3-4 kiloznak, but in fact it’s unrealistic to plan work at least a day in advance under such conditions. Advego has some advantages, which, although they do not overlap its low profitability, but at least slightly sweeten the pill:
- quick registration;
- convenient filter for orders;
- "chewed" FAQ;
- You can track new orders by RSS feed;
- "live" forum;
- there is a function to discuss orders;
- regular contests;
- money can be withdrawn directly to the card.
It was TurboText that was my main breadwinner until the fall of last year. Its main plus - orders from the general access is enough for everyone. Prices are slightly higher than on "Advego", but also not a cake. The bulk of orders are priced at 40-50 rubles per kilogram. Tasks more expensive instantly dismantled the most cunning authors. You can get into the number of performers after a two-step test: a literacy test + an essay on a given topic. For the essay put the assessment, just like in school. Excellent students with the fives see all orders, for horoshist there are limitations, troechniki can take in work only microtasks: huskies, comments and other husks.
There is also a gradation by levels: beginner, basic, high, pro. How to get into the number of the last is still a mystery to me. The main disadvantages of the site: a commission of 20%, which is removed only from the performer and incomprehensible restrictions on the immediate withdrawal of funds - that is, it is, it is not.
ContentMonster is another exchange with a tender system, which can be accessed after passing a simple test. On the scale of inferior "Advego" and ETTH. On weekdays, 10-15 orders are “thrown away” on average, even less on weekends. The commission, as well as on “Turbotext”, is 20%, there is a gradation by levels. The prices are very modest lately - the same 30-40 rubles per kilogram, including commission. From pleasant - school of copywriters for beginners and courses, after which you can get a certificate. Not so hot which regalia, but it will be useful for beginners, especially, the training is free.
About this exchange in the copywriting get-together is composed of legends. They say that the authors are selected there as carefully as bodyguards in the protection of the president, and oilmen are jealous of the income of stockbrokers. A colleague, who occasionally walks around this site, opened the veil of secrecy. Everything turned out to be very prosaic. The order system is mixed (there are both tenders and a common fund), the average tariff is 50 rubles per kilogram. Of the interesting chips - mailing with current "Wishlist" customers.
It became a revelation to me that there is something else on this site besides the uniqueness verification service. There are no fundamental differences from Text.ru on the other exchanges: the tender system, a wide range of prices - from 10 to 200 rubles per kilogram, the bulk of orders at 50-70 rubles. Not bad for a novice author, if not for one "but." More or less "tasty" orders go to old-timers with a high rating, however, as well as at other tender sites.
The exchange intrigues with a name reminiscent of Monica Lewinsky and an unusual landing interface. It is also distinguished by fixed rates: regardless of the complexity of the TK, the price of the kelnosk is the same. Each category of orders has its own fix-price: from 35 to 50 rubles / kilogram. It is necessary to get loose immediately after registration: the performer receives orders only from the selected category, it is impossible to spray. In fact, “Monica” is a kind of hybrid between the stock exchange and the copywriting agency, and the administration calls it a content workshop.
Lumpen and elite exchanges
An exchange, like any micro-society, is divided into social classes:
- Lumpen. Green beginners and copywriters, who have very bad grammar and style, so even 50 rubles per kilogram do not shine. They carry out the cheapest orders for 10-20 rubles. The first for the sake of developing a rating, the second beat off payment for the Internet and mobile communications.
- Craftsmen. Copywriters, for whom the exchange is the main (and often the only) source of income. Diligently knocking on the keyboard on the price tag of 30 rubles. and they give out 15–20 kilograms of content per day on various topics. Many people cherish the dream of becoming bourgeois and earning "above average."
- Bourgeois, they are elite exchanges. Artists with a high rating, which is a pass to the "bold" orders. Most of them successfully work with direct customers and consider the stock exchange as a lifeline in the case of a pack.
Theoretically, any artisan can become a bourgeois: to do this, you need to make 100,500 orders and overtake 100,500 other colleagues. But in fact, due to the sophisticated rating calculation systems, it is possible to take off from the 5000th place to, say, the 400th in a couple of months, and in the next six months you can move up only by 20 positions.
Where can I sail on the stock gallery?
Let us leave aside for the moment the issue of professional growth and turn to the bare figures. My maximum earnings on the stock exchanges in 2016 amounted to 16 with a tail thousand rubles. per month. Immediately make a reservation that I am a young mother and did not work for 8 hours with a lunch break, but a maximum of 4-5. Therefore, my situation is not quite indicative. Ok, let's do some simple calculations:
- · 5 rubles / kiloznak - the average tariff for exchange orders for which you do not need to fight. Of course, there are even higher ones, but a queue of local aborigines is already building up for them.
- · 15-20 kiloznak - so much can an exchange author write up per day.
- · 25 - the average number of working days in the month.
Total goes from 13,500 to 17,500 rubles / month. Not much. But in some regions for the money working all day, sometimes even in the cold. And here at home, in the heat, and with the prospect of growth, because tomorrow you can catch orders not for 35, but as much as 40 rubles ...
Sad attempts to motivate themselves and justify their reluctance to leave the warm exchange udder.
How do dreams break on the bottom of the stock gallery?
What conclusion have I made for several years of work on different exchanges?
First, the quality of texts falls.
When the number of completed work is measured not by the dozens, but by the hundreds, the quality bar inexorably falls. Low pay on the vine kills the desire to grind the text. “Of course, it was possible to write better here, but for this price it will do,” you think, sending another job. This is not laziness, it is a rational approach to labor costs - this is what the stockbroker believes and should not be blamed for it. It is difficult to find objective reasons to pore over the text for 3-4 hours and get 200 rubles for it. Therefore, sooner or later there comes a time when you begin to work on the principle of "and so it will come down!".
Such an approach is a killer of professionalism. I saw the light when I was offered an over-the-counter order for selling text at a good price, but with rather stringent requirements. The brain generated fierce stamps of the type of "dynamically developing company" and "individual approach to each client"!
Second, revenues treading water.
The rating on the stock exchange is growing, personal orders are pouring like a horn of plenty, but under finance it is not felt. Exchange customers are in no hurry to raise prices and pamper authors with bonuses. Why? Yes, because most of them are content managers or intermediaries between direct customers. They will not pay extra to the authors from their own pocket, persuade customers to increase the cost of content, too. Perhaps there are exceptions, but with me there were no such miracles. The eccentrics are different: they sent another pack of personal orders at a lower price. The guys decided that the author is obliged to make a discount for wholesale. Awwwww!
Thirdly, the syndrome develops
An imaginary figure looms before the eyes of a typical stock-based hard worker - the amount by which he has to pitch kiloscans today. After all, the exchange does not pay for vacation and sick leave, which means that every day or an hour of inactivity is a minus in income. When, instead of enjoying rest, you think that during this time you would have raised a couple of hundred, everything is very bad: you have been struck down by rogue syndrome, as was the case last year with me.
Fourth, it is difficult to build a normal portfolio.
The lion's share of exchange orders is texts stuffed with keywords that cannot fully demonstrate your professionalism. In addition, not all customers are eager to give references to the work performed. Therefore, I advise all copywriters who plan to grow out of stock pants, screen successful work and put them in the portfolio. At one time, I was too lazy to do this, which I later regretted.
Fifth, you yourself begin to devalue your work.
Once I considered the guys from the Overheard Copywriting group to be storytellers. Well, who will pay for 1k and more for a short article, if it can be ordered on the stock exchange for a maximum of 300 wood?
And, finally, on the stock exchanges you will not know about the existence of landing pages, selling letters, posts for social networks and other types of copywriting, which are much more interesting than fresh information footwear on topics like "How to clean an iron with citric acid?".
Despite all the disadvantages of copywriting exchanges, they are needed and even important. I managed to pump a lot of useful skills there:
- The ability to quickly scan the source. To determine the semantic value of the material, it takes a few seconds.
- Resistance to kilometer TZ. The checklist of a 15-point customer seems childish, because job descriptions on the stock exchange sometimes were several times longer than the texts ordered.
- Immunity to deadlines. Order overdue for a minute - you can throw it in the trash on your desktop, mourning the time spent. Therefore, the exchange is excellent in training for a responsible attitude to deadlines.
- Optimization of texts. After a couple of months of hard work on the stock exchange, orders with SEO elements are clicked like nuts. The requirements of high uniqueness and readability (hello, "Glavred"!) Also do not frighten, because they are present on the exchange in every second TK.
- Smooth attitude to edits. When in the midst of a picnic you decide to check your email and you see a notice about the return of text for revision with an expired date, you want to beat-break-destroy. For the first time. In the following times, the sudden edits no longer cause indignation. Such work is impossible otherwise, as Nikolay Rastorguev sings.
And finally, a few stereotypes about the exchanges of "grated roll":
- It’s a shame to work on the stock exchange. It is a shame not to return debts or steal gum in a supermarket, but not this. If you are still brought to the stock exchange, consider it as a springboard for professional growth and do not be lazy to put the finished work in the portfolio.
- Serious customers consider stockbrokers non-professionals and do not want to work with them. In fact, most customers are purple where and how you started. As an example, top copywriter Denis Kaplunov began with ETXT and is not shy about this fact of his biography.
- Exchange customers - completely outbid content. This is not quite true: rarely, but at the stock exchange you can meet business owners who are ready to pay good money for good material. Smart copywriters immediately give their direct contacts and agree on adequate payment. Formally, any exchange prohibits the exchange of contact information, but who does not risk, does not earn on the “House Perignon”. By the way, I never ventured, but a familiar copywriter girl "hijacked" her beloved client from the exchange, simply pointing out the e-mail in the work done.
If you still work on the stock exchange, it is not scary. It's scary when you start to consider it the only place where you can sell your knowledge.
So it goes.