What is a product card and how to issue it: 29 elements of success

What do you know about the item card? You can know what it is, what elements in it should be. You can guess how to position them correctly, so as not to spoil the conversion. Maybe you even know that you need to carry out A / B-testing of various parts of it. You understand for sure that large and high-quality pictures are undoubtedly a plus, but, most likely, you do not have a clear idea of ​​what exactly you should definitely have in the correctly made product card.

62 variables for A / B testing

Have you decided to conduct your first A / B testing? Surely, you wondered the question: "Where to start?". After all, there are a number of marketing variables that may become the object of your research ... And maybe the other way around - you have already conducted a dozen A / B tests and have exhausted your imagination. Tested all possible elements of your site, various email-sending formats and ways to promote in social networks and now you do not know what to do next.

Exchange gallery: is there light at the end of the tunnel?

Good day! My name is Tatiana, and in the past I worked on the copywriting exchanges. Do you want to know what awaits you, if you do not get out of it in time? It sounds like the beginning of the confession of a former alcoholic, is not it? If you are sure that you can and can sell with the help of texts and are now looking for a more or less stable source of income, you must have thought to dive into the stock exchanges.

Mutant newspapers: corporate media for staff

Overview of the front pages of corporate newspapers - with pictures, ridicule and recommendations 1. In isolation from the market, Factory newspapers for staff stand apart in the communications industry. This niche is rather closed, because the corporate is turned inside a closed collective, which is doomed to be its loyal audience.

Your marketing strategy: an outside view

What are you thinking about when flying to the next marketing conference? The fact that the hum of air conditioners in the cabin at an altitude of 10 thousand kilometers above the beginning thunderstorm sounds completely different from your office? Yes, this noise always reminds travelers that they are on the way - he, and even the man in the next chair, wondering why wearing slippers and a flannel jacket on the plane.