Imagine that you went on a date with a girl from the social network. On the avatar, she was a skinny blonde, but in reality turned out to be a full brunette. You will feel that you have been deceived. Visitors to the site feel the same when the offer on the landing page does not match what they expected to see. To determine what exactly the user needs, it is worth assessing the warmth of the traffic going to the selling page.
Business and marketing coaches often give small and medium business owners one recommendation: in order to attract new customers, you need to offer them something free, something they will be hard to give up. And initially this is really the right advice. Free first step perfectly removes the objection, can significantly increase conversion, allows you to warm up the "cold" audience and cause her confidence.
Many have got "insights", "experiences" and other "levelapy". 4 of our employees shared their views on English words in speech and texts. Let's collect a lively experience on this topic. We invite in the comments. Among marketers, it has always been customary to use English words wherever one can say in Russian.
About a man can say a lot by analyzing his speech. How old is he, what gender is he, how educated, what social group does he belong to. Imitate someone else's speech is very difficult. Therefore, the texts that copywriters write in the lively spoken language of the client usually look surprisingly false. Something like this: I do not believe!
Settle down. Pour the seagull. After reading you will find out: What content your business needs and how to get it. What tasks each type of content solves. How to make a selling content plan for your business. There is a lot of information, so let's start. Selling content His goal is only sales. Ideally, it is 10-15% of the total mass of posts.
Expert survey is an interview option in which you ask one or more questions to many people with extensive experience in a particular field. This type of content has enormous viral potential and is able to bring a new audience, attract traffic, and increase your credibility. From this guide, you will learn everything you need to make a high-quality expert survey.